Home > Art and Art History > Vol 11 No 1 June 2023 Abstract 3
A Study of Stereotyping Approaches in Textiles, Clothing and Fashion Design
Reham A. Sanad

Abstract
This study investigated types, approaches, and elements of stereotyping of textile, clothing, and fashion design. This study was based on researching professional and academic resources to find out the tools and methods used to segment and visually design stereotypes. Moreover, the driving forces of stereotyping were analysed and discussed. Textile, clothing, and fashion design stereotyping were found to be implemented through various design elements, including colour, materials and motifs/patterns. The colour was the most significant design element used for stereotyping throughout history, and gender-specific colour is expected to be approaching its end. Several factors affect the formation of visual design stereotypes, including social, cultural and marketing reasons. Trends of design are a decent method to demonstrate a definite cultural or societal vision and consequently stimulate others. Alternative terms like “gender-neutral” and “non-binary” have been added to designers’ vocabulary. However, there are still many improvements to be carried out in this area and many gender-specific ideas.

Full Text: PDF       DOI: 10.15640/ijaah.v11n1a3