International Journal of Art and Art History

The Paradigm Shift of Creativity Concept (Modern to Contemporary Era)
Kiki Rizky Soetisna Putri, Setiawan Sabana, Ira Adriati, Tjetjep Rohendi Rohidi

Abstract
The concept of creativity in the creation of works of modern art has always been associated with innovation and originality. Slowly but surely the art creation comes out of the rules and tries to match the technological development and the theory in changing the structure of human life. Artists began to create and perform a variety of experiments to be able to express the meaning of the changes they are experiencing. Thus, creativity is one of the things that dominate the way people think in the modern era. The concept of universal modern creativity then criticized by the current developments, the issue of globalization, the paradigm shift in the art, the emergence of arts from the non-Western world to be the trigger. Creativity is then interpreted diversely, ranging from a contextual approach in sociology to a cultural strategy. The research looks at the shift and tries to site the subject in the context of contemporary art. This research uses interdisciplinary methods, including the use of the theory of the creative process in view of psychology and sociology of Art.

Full Text: PDF       DOI: 10.15640/ijaah.v5n1a2