International Journal of Art and Art History

The Graphic Label Was Raised as a Visual Means of Communication to the Values and Behavior of the Individual
Dr. Ihsan Elrabaie

Summary
The graphic label is one of the most popular communication means of activity and vitality, and one of the most modern technologies used in entertainment and the dissemination of information and media messages is a complex communications method that combines aesthetic, image, shape, color and word at the same time, which makes one's senses and mind susceptible to excitement to the degree of impact In its direction and its integration and coexistence, which made many thinkers and those interested in public communication describe them in the design industry as an art of high degree of sophistication, and perhaps the most influential today is the progress Nei Terrible, who knows this art in the field of mixing and installation of images and tricks and tricks used especially with technological advances in the field of computer graphic design specifically. From this point of view, this study seeks to show how the graphic label contributes to the transfer of values. This study discusses the design of advertising, its importance to all sectors of society, and the consequent obligation of this profession to abide by the ethics of advertising design, in an attempt to establish ethical controls governing the work of advertising companies on the one hand and starting from the designer as the tool by which the ad is created and transferred to the public and therefore Advertising designers are considered to be one of the most important components of the communication process, because they communicate with different segments of society. They have a responsibility to make products and services attractive to all people, and they also help to convey and consolidate ideas.

Full Text: PDF       DOI: 10.15640/ijaah.v8n1a1