International Journal of Art and Art History

Consumer Emotional Needs in Textile, Clothing and Fashion Design
Reham A. SANAD, Associate Professor

Abstract
This study investigated the emotional impacts of textiles, clothing, and fashion design products. A framework highlighted the main aspects affecting consumers' emotions and psychological state. This model was based on three factors: Product, Consumer and Society. These aspects were concluded after analysing and categorising emotions adopted by researchers in textiles, clothing, and fashion design areas. Factors dominating each aspect of the three were identified. A comprehensive list of emotions was developed and employed by designers and researchers. Moreover, lists for each area studied and explored were developed. This study's outcomes will be supportive and informative for textile, clothing and fashion designers and researchers as they will use the developed groups of emotional impacts based on clear and comprehensive understanding.

Full Text: PDF       DOI: 10.15640/ijaah.v12a1